Want to publish your book and market it like a pro? Want to learn what it takes to earn income as an author?Publishing and Publicity for Smart People is a road map for strategically planning, publishing and promoting your book. Learn simple, easy toMoreWant to publish your book and market it like a pro? Want to learn what it takes to earn income as an author?Publishing and Publicity for Smart People is a road map for strategically planning, publishing and promoting your book. Learn simple, easy to apply book marketing concepts that will show you how to go from print to profit.No longer do authors have to put up with rejection letters from publishers.
No longer do authors have to give away control of their book. No longer do authors have to have their dreams crushed by unethical publishers, scammers or those who make empty promises to market their book.Today there is so much available to help the independent author. Thanks to the Internet and quality resources such as Publishing and Publicity for Smart People authors can equip themselves with the tools needed to become seasoned and potentially very profitable authors.In this book, Linda Leon presents a step by step approach to maximize your publishing and promotions efforts.
She candidly shares from her personal authors journey and experience as an owner of a book marketing company (www.bookmarketingprofessionals.com). Learn how to:Establish your writing motives that will help you find your targetaudienceUse the Internet for book marketingUnderstand social media, podcasting, and blogging for promotionsRepurpose (fragment marketing) to boost salesUnderstand book industry terms to avoid getting scammedUnderstand the different types of editing that distinguish a novice from a proCreate the elements for a killer book design and formatAvoid publishing scams and how to handle contractsSet up distribution and fulfillment for your bookDevelop a professional marketing planUse up-selling to create more demand for your book and futureproductsDevelop your brand to create a media empireSet up your book launchSet yourself up for successLinda Leon earns her income as a full time writer and book marketing professional.
She has over 20 years media experience, worked in broadcast television and owns MVP a book marketing and visual productions company.Wonderful book for new authors. Very easy to read, it’s a short class in what to do and what not to do when you are an author.Abby Kraus, professional publicistAbby Kraus PR Chicago